Policy

Fair selling

How we set prices, show discounts and order our search results — and our yearly check that none of the tricks banned in India have found their way onto this site.

Self-audit certificate. Rashmi Tibrewal, trading as Panchhe, certifies that this website was audited on 13 September 2026 against the Guidelines for Prevention and Regulation of Dark Patterns, 2023, and found free of the dark patterns they describe. The next audit is due by 13 September 2027. — Rashmi Tibrewal, Proprietor

Discounts

When a piece is reduced, we show the reduced price beside its prior price: the lowest price it was offered at in the 30 days before the reduction. The prior price is worked out by the shop from its own price history and cannot be typed in by hand, so a price can never be raised for a day and then advertised as cut.

Search results

Results are ordered only by how closely a piece matches what you typed: a match in the name first, then the fabric, then the description. Among equally good matches, the newest piece comes first. Nothing is promoted in search for any other reason.

Sponsored listings

There are none. Panchhe sells only its own pieces and accepts no payment for placement anywhere on the site. If that ever changes, every paid placement will be clearly labelled as sponsored.

Reviews

Reviews are written by customers. We read each one before it appears, to remove abuse and personal information — never because it is critical. We do not write, buy or reward reviews.

The audit

Each of the 13 patterns, and where this site stands on it:

  • False urgency. No countdown timers and no “only a few left” messages. Pieces are made to order, so we have no scarcity to advertise.
  • Basket sneaking. Nothing is ever added to your basket that you did not add yourself — no gift wrap, insurance or donation.
  • Confirm shaming. Every button that says no simply says no.
  • Forced action. You can buy without making an account, and nothing is required at checkout beyond what delivery needs.
  • Subscription trap. We sell no subscriptions.
  • Interface interference. No pre-ticked boxes, and no option styled to be missed.
  • Bait and switch. The price on the product page is the price at checkout. Prices are checked again on our server, never taken from your browser.
  • Drip pricing. Prices include all taxes. Shipping is ₹150, or free over ₹3,000, and says so on every product page — not only at checkout.
  • Disguised advertisement. We run no paid or sponsored placements. Everything you see is our own work.
  • Nagging. No pop-ups, no requests to turn on notifications, no newsletter prompts.
  • Trick question. We ask no consent questions with confusing wording, because we do not ask for consent to anything we do not need.
  • SaaS billing. We charge once, for the order you place. Nothing recurs.
  • Rogue malware. The site loads no third-party trackers or advertising scripts. Payments run through Razorpay's own checkout.

Seen something we missed?

Please tell us — it goes straight to our Grievance Officer and is treated as a complaint, with a reference number and a reply within a month.